“What does it mean to make society better through sport?”

The other day at the Japan Olympic Museum,
we held a class with Japanese junior high school students
to think together about sport and society ✨

In the class, we introduced:
・career support initiatives led by athletes themselves, born during the COVID-19 pandemic
・1252 Project, focused on period and sport
・efforts by the Disaster Relief Sports Network
and more!

Through these examples,
we shared with students how sport can be a powerful way
to support people in many different situations.

In group discussions, we explored the question:
“What can sport do to support disaster recovery?”
💡Ideas included:
・creating places where people can gather through sport
・revitalizing local communities through sporting events

You don’t need special knowledge.
What matters is noticing, thinking, and trying.
Taking action for society through sport
often starts with a small feeling of
“Maybe I can do something too” 😌

We hope this class becomes a spark—
in everyday life and in school sports—
to think about “what I can do” 🍀 ...

Sports have the power to change society 🌍
Japan Olympic Committee (JOC) and 1252 Project
have signed a comprehensive partnership agreement

1252 Project is a project launched by Never Stop Playing Sports.

“Never Stop Playing Sports” faces social issues through the power of sport
and aims to create environments where everyone can engage in sport
safely, confidently, and as themselves.

To further expand these efforts,
we have signed a comprehensive partnership agreement
with the Japan Olympic Committee (JOC).

This agreement aims to:
create safe, secure, and inclusive environments
where everyone involved in sport—
athletes, coaches, event organizers, and fans—
can participate as themselves,
and to contribute to creating social value through sport.

#Olympic
#Olympics
#JOC ...

＼Introducing the 1252 Expert Exam Textbook 📕／

This textbook is designed for coaches, teachers, parents, and female athletes themselves who want to learn how to better support female athletes.
It brings together practical, evidence-based knowledge in a clear and accessible way.

The content covers a wide range of essential topics—including periods, nutrition, exercise physiology, and communication—to help female athletes perform safely and effectively.

It also features columns and real-world examples from Olympians and experts, making it a valuable learning resource for anyone involved in supporting female athletes 💪

#1252Project
#period
#athletes ...

【KMD Participant Interview part 2 🎤｜A Voice from Ireland】

Following on from our last post,
we’re bringing you Interview Part 2🎶

This time, we asked our participant:

3️⃣ “In Ireland, do you think there’s an environment where female athletes and coaches can talk about periods more easily?”
4️⃣ “How do you feel about the activities of 1252 Project?”

They shared their thoughts on cultural background and how “easy it is to talk” in sports settings,
and we also received honest feedback for 1252 Project.

What kind of support do you think is needed
to create an environment where female athletes can talk about their bodies with peace of mind? ✨

#1252Project
#period
#athletes
#kmdforum ...

【KMD Participant Interview Part 1 🎤｜A voice from Ireland】

At the KMD Forum,
we spoke with a participant from Ireland who stopped by our booth.

In this interview, we asked the following questions:
1️⃣ "When you were a student, did you have opportunities to learn about periods in Ireland?"
2️⃣ "In Ireland, is there a psychological barrier to talking about periods?"

They shared their thoughts on culture, education,
and why “talking about it” can sometimes feel difficult 💭

This interview was conducted by Keio University Graduate School of Media Design (KMD)—
a place where researchers, students, companies, government, and local communities from around the world collaborate to co-create future value and bring it into society.

Because people from so many different backgrounds connect here,
this conversation was full of fresh perspectives and meaningful dialogue ✨

What is the image of “talking about periods” like in your country or region?

#1252Project
#period
#athletes
#kmdforum ...

【KMD Participant Interview Part 2 🎤｜A Voice from Taiwan】

Following on from our last post,
we’re bringing you Interview Part 2!

This time, we asked our participant:
“How do you feel about the initiatives of 1252 Project?” 💭

What about you?
What do you hope for 1252 Project,
and what future do you want to build together? ✨

#1252Project
#period
#athletes
#kmdforum ...